When Professor Ferdinand Alexander Porsche launched Porsche Design, his first product was the Chronograph I – a timepiece that, in 1972, revolutionised the watch world. Like the Porsche 911, which was also his brainchild, the Chronograph I embodied the perfect balance of design excellence and technical ingenuity. 

In celebration of our 75th anniversary, we are releasing a limited edition of the Chronograph 1. If you, too, are driven by dreams, this is your opportunity to own a personal timepiece of Porsche provenance.  

Available in six colours that you could also choose for your 911 or Taycan, from Carmine Red to Shark Blue, the eBike is a true extension of our family. The full-suspension carbon frame combines sporty, elegant design with powerful drive performance: the latest generation of the powerful SHIMANO drive unit consisting of motor, battery and electronic gears ensures effortless acceleration. We’ve even taken cues and inspiration from the flyline of the Taycan and the 911. Built with the same passion for performance, the eBike can handle whatever road your commute or adventures take you on. 

It’s not by chance that our cars have been featured (and loved) in colours that other manufacturers would never dream of using. So while we commemorate all that is Porsche, we thought it would only be right to offer you an equally bold and bright travel companion – our Porsche Design Luggage. Think Lava Orange and Racing Yellow, for example. Colours that have made history on our cars. We believe that people who aren’t afraid to chase their dreams are the same individuals who go wherever their passion leads them. Optimum performance is ensured by ultra-lightweight, ball-bearing-mounted, smooth-rolling wheels in the style of the Porsche Taycan rims, along with an ergonomic adjustable-height handle. 

Whether for business, relaxation or adventure, take the spirit of Porsche with you. 

Custom-built Timepieces. A watch as unique as you.
A Porsche Design custom-built timepiece is your sports car for the wrist and embodies everything you love about Porsche. The technical skill, the design language and the customizability of the legendary Porsche 911. Just as every driver can choose the leather, the stitching, the color and the equipment of their beloved sports car, you can also realize your idea of the perfect watch with your personal Porsche Design custom-built timepiece using the specially developed watch configurator. Choose from numerous details that characterize the 911. The possible combinations are endless and make your timepiece truly unique. Just like you and your sports car are unique.